A leading FMCG bottling company, faced a major operational bottleneck in gathering accurate distributor stock data. Distributors across multiple territories sent their stock updates through a wide variety of informal channels — including emails, WhatsApp messages, screenshots, handwritten notes, and exports from their own ERP tools. The burden fell on sales reps, who had to manually extract this fragmented information and enter it into a centralized Google Sheet used for analytics, forecasting, and sales planning. This process was time-consuming, error-prone, and inconsistent — leading to data delays and missed insights.